Look Coffee

Look Coffee is a neighborhood, youth-focused coffee spots built for grab-and-go. The business kept its name and core brand idea, but the visual identity had become inconsistent across real-world touchpoints, especially as new locations opened.

I redesigned the logo while preserving the “eyes” concept and the existing color palette, then built a scalable system around it: icon set, patterns, stickers, cups, signage, and all merch. The result is a unified identity that’s easy to apply across packaging and spaces, and stays recognizable as the brand expands.