Your Yo

Your Yo is a contemporary dessert bar focused on ice cream, frozen yogurt, and takeaway desserts. The project delivers a clear, scalable visual identity across packaging, merchandise, and urban environments.

The system is built on typography and color, without illustrations. It stays expressive on everyday materials, from paper cups to wrapping paper, while remaining practical for fast-paced kitchen operations.

Bold typography, a restrained color palette, and short, confident messages form a consistent visual language that scales from small packaging to large-format outdoor advertising.